Survival and development of a variety of Welding Electrode  equipment manufacturers are inseparable from the advertising and media promotion of the traditional model have become commonplace, and greatly reduces the ability to attract people to the eye. In particular, this information technology continue to strengthen today, the young generation to accept new things, the use of a new product to be proud of. With the rapid development of the Internet, the traditional business owners are aimed at the networking market in the brand communications, product promotion through various means, so the emergence of a large and small, new e-commerce platform, then the traditional model of the welding equipment enterprises and the promotion of the modern mode What's the difference?
I think this is the normal law of development of a market supply chain! Take buy Network, when the rise of the first buy nets overnight, local born thousands of buy site, which shows what it shows there is a market, consumer groups, but the development of less than one year, but also numerous buy Network operation failed, and ultimately ended in defeat, survive only a small part of the strength, the ability of site! Think of traditional businesses, the network has not developed to such a degree, are still carried out through newspapers, magazines, television promotion, or to find a buyer through the traditional way of doing business running around the country, of course, expensive advertising fees and travel The fee also makes some enterprises have tasted the sweetness. Today, the traditional business model still accounts for the dominant position in the market, the real e-commerce is only suitable in some traditional industries, bulky products industry electronic-commerce is still groping, Take the metal industry , there are several companies really do a pure e-commerce, I have not seen a done outstanding! So, I had also been exploring when the Welding Material  equipment industry can really into the pure e-commerce model.
I have read on the Internet can not be the electricity supplier experts, scholars made on some of the traditional industries of e-commerce operation routine is feasible, in theory, but really in practice, will encounter many difficulties. In addition to the necessary network to promote e-commerce, more important is to achieve the web experience of the buyer to the seller of a product, unlike the digital industry, by means of modern network technology allows the buyer to the product's features through the network can experience, but The traditional trade show products can only be a two-dimensional plan, how to allow customers to experience the superior functionality of the products and good visual effects is a problem! Not too many companies are willing to spend to develop this process at high prices! Traditional industries are mostly trial and error, imitate each other, but also to invest step by step slowly try, I would like to eventually one day I said this model will be realized, because the network is the most important thing is to good user experience, has been the best user experience, we can say to you is half the battle! Cloud "Zhiyizhibi victorious" As the old saying, this sentence in addition to the battlefield in the past, today's shopping malls, at the moment and even the future of e-commerce activities, we have to understand customer psychology and what he needs. we can provide any way to produce a sense of trust in the network on your product and brand, at this point, we will think of the soft, a good quality soft paper is better than thousands of tens of thousands of mass hard advertising, maybe your hair too much hard advertising, it will have been cast aside and resentment!
Here that the difference between the under my understanding of the traditional business and e-commerce, the biggest difference is not the same marketing channels, a line, a line. The line refers to the actual business activities, contacts, online network platform business contacts! The success rate of course, often the actual line of business contacts, but the cost will be a lot more; online business interaction costs are extremely low, but relatively speaking, the turnover rate is often also small. If the e-commerce work is done, the success rate with a line like, with the same effect! The second is the accuracy of the marketing object is different from the traditional business are often targeted group of customers is more accurate, because certainly there through line channels of customer site visits